Case Study
How an auto glass business in the Midwest generated over 650 tracked calls with a $700/month Google Ads budget.
A privacy-protected case study showing how a complete local marketing system helped generate calls, direction requests, website clicks, and local visibility.
Anonymous Client Result
Over 650 tracked calls from a complete local marketing system.
This case study is anonymous to protect the client’s identity. The business is an auto glass company in the Midwest, and the campaign began in April 2025. The client remains active.
Starting Point
No website, no Google Ads, and not enough calls or walk-in traffic.
The client needed a stronger local presence and a clearer way to generate qualified calls. Their preferred customer path was simple: calls and walk-in visits. That meant the campaign needed to prioritize phone intent, mobile users, map visibility, and high-intent local searches.
Services provided:
- New website build
- Google Ads setup and management
- Call tracking and call recording
- Google Business Profile optimization
- Conversion tracking and analytics
- Ongoing campaign optimization
What We Did
We built a measurable local lead system around the client’s highest-demand service opportunities.
After learning the client’s services, highest-priority revenue opportunities, monthly budget, local demographics, and preferred contact method, we built a strategy around one primary goal: generating more qualified phone calls and walk-in traffic.
The client did not want a complicated lead process. They wanted customers to call or visit the business. We started by building a new website, optimizing the Google Business Profile, and launching Google Ads campaigns focused on high-intent local searches.
We also installed the tracking foundation needed to measure performance properly, including Google Search Console, Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, call recording, call tracking, and other campaign measurement tools. This gave us the visibility needed to understand which searches, campaigns, and customer actions were producing real opportunities.
With a limited monthly budget of about $700, the goal was to stretch every dollar as far as possible. Campaigns were monitored and adjusted continuously to reduce wasted spend, improve call quality, and keep the account moving toward the client’s real business goal: more sales.
Results
More calls, more direction requests, more local visibility.
The full marketing system generated over 650 tracked calls, with Google Ads identified as the top call source. Google Ads reported an average cost/conversion of $24.90 during the campaign period.
Beyond calls, the business also saw stronger Google Business Profile activity, including more direction requests, website clicks, and local customer interactions. These signals matter because more calls can mean more sales, more direction requests can mean more walk-in opportunities, and more website clicks can create stronger awareness of the business and its services.
“We are happy with the results. Auto Glass Local Marketing has helped us generate more qualified and relevant calls, and we are closing more jobs each month.”
Midwest Auto Glass Business
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